It’s that time of year when the shops run out of smoothie ingredients and the gyms are at maximum capacity… after indulging at Christmas, we all want to make moves to lose weight and get fit.
Many people take part in Dry January – a campaign run by Alcohol Concern (Cancer Research do a similar event called Dryathlon too). Dry January encourages people to cut down on alcohol for 31 days to save money and get healthy, as well as raise money for charity. Over two million people took part in 2015 and so far, over £10,000 of fundraising has been pledged this year.
However, there are concerns from the beverage and hospitality industry which says events like Dry January don’t help pubs, which find January a very quiet month. With four pubs closing every day in England the industry claims more needs to be done to help pubs and breweries, which are struggling with tax increases and cheap alcohol in supermarkets.
Dry January says that participants can still go to pubs to meet friends and enjoy the ambience during the month, they just shouldn’t drink alcohol while they’re there. Many public health authorities put on events during the month to encourage people to visit their local, such as teetotal pub crawls, whilst pubs help by bringing in exciting new ranges of non-alcoholic products and inventing ‘mocktails’ for people to try.
What is Tryanuary?
An alternative event to Dry January has arisen which says it’s about quality, not quantity when it comes to alcohol. Tryanuary encourages people to try new independent beers, bars and breweries through the month, and to share their findings on Twitter, Facebook and Instagram using the #tryanuary tag.
The event has already had a lot of support on social media from both members of the public and breweries.
We fully support Tryanuary and think it’s a great idea. We will be taking the opportunity to scope out new pubs and beers this month; but if you are taking part in Dry January we wish you the very best of luck and hope it goes well for you.
What are you doing in January? Enter our poll, let us know in the comments, or drop us a line on social media – and don’t forget to find out about how Analox can help with your gas detection requirements.
Author: Kate Ingham, Digital Marketing Executive
Founded in 1981, Analox Sensor Technology provides niche and custom gas detection solutions to industries including beverage and fast food, commercial diving and laboratories. Analox has over 325 years of collective, specialist electronics and software engineering expertise, as well as a worldwide distributor network. Contact us to see how we can provide expert gas monitoring solutions and help you achieve your goals.